Theya Bambú - The beginnings
In 2012 Theya Healthcare, was founded by Ciara Donlon, an award winning social entrepreneur with over 20 years experience in management and marketing.
In 2010, Ciara embarked on her entrepreneurial journey by opening her first business.
After a number of years at the helm of a very successful lingerie retail business, in 2012 the idea for THEYA Healthcare came about. Breast cancer survivors regularly came to the shop looking for post-surgery bras and Ciara quickly recognized a gap in the market as she was unable to find a sustainable product that really met their needs.This led her to form Theya Healthcare, which designs and manufacturers patented bamboo post-operative garments that are clinically proven to heal and aid recovery.
Recently, almost ten years since it's foundation, the company has undergone a brand refresh and brand architecture restructure to include three new non medical brands Theya Lingerie, Theya Maternity and Theya Sleep.
Over time, our business and our brand has evolved.
We have listened to our customers and have noticed an increase in demand for our unique and very special bamboo fibre bras and briefs for non-medical use. Our three new brands: Theya Lingerie, Theya Maternity and Theya Sleep join our original brand Theya Healthcare, and they now all come under our newly created parent brand Theya Bambú.
Women all over the world are buying our unique bamboo fibre underwear to wear during their pregnancy and appreciate that our wonderfully soft stretchy bras and shorts grow with their beautiful bodies.
The bamboo fibres in our bras act as a unique, naturally inbuilt cooling system, and are ideal for women experiencing hot flushes during menopause.
Larger busted ladies and women who experience breast pain and sensitivity are also choosing Theya Lingerie and Theya Sleep, which are designed by women for women.
Ciara and the company are driven by empathetic innovation and a commitment to sustainability to make positive changes for people via Theya collections. In 2020, when COVID-19 struck, Ciara again created an innovative garment in the form of a seamless, tube design, reusable bamboo mask which is naturally antibacterial, extremely breathable and sustainably produced.
The Theya Reusable Bamboo Mask is Irish designed, EU Certified and approved and is made in the EU.
We hope you like what you see - thank you so much for your custom and your support.
Scientifically proven to ease recovery
As well as looking at how our fabric supports healing, we also wanted to examine the impact our range has on clinical and psychosocial well-being in the aftermath of surgery. For that reason we commissioned a clinical trial conducted with patients across four Dublin teaching hospitals.
The results showed that choice of lingerie has a significant impact particularly in the areas of Body Image, Quality of Life and Pain.
Body image improved by 8.5%
In the clinical trials, our range has been proven to have a positive impact on the well-being of breast cancer patients, both physically and psychologically, during their post-operative recovery phase. The range outperformed competitor products particularly well in the areas of Body Image. Women wearing THEYA Healthcare Bras during recovery reported an 8.5% improvement in Body Image, those wearing competing products, reported a 9.5% deterioration in Body Image.
Health status improved by 20%
THEYA Healthcare wearers reported 20% improvement in Health Status, our competitor bra group improved by 8%. Our results came as no surprise simply because our unique bamboo fabric is the first to have scientifically measured the beneficial properties of bamboo in medical garments. In a fabric test the fabric mix proved to be bacteriostatic, anti-odour, highly breathable and to have better absorbancy and wicking than cotton, so the wearer stays cool and dry. It is also incredibly soft to the touch! The feminine design helps women feel happier about wearing a post surgery garment as it doesn’t look like a giant bandage.
Pain levels reduced
Patients wearing THEYA Healthcare bras during this study reported a reduction in irritation, wound discomfort and pain, those wearing competing products complained of discomfort and increased pain around scar. Our bras are seam, label and wire free so they won’t irritate sensitive skin, scars or wounds. Wider, elastic free bands mean the garments are more comfortable and stay in place better.
The company underwent a brand refresh and brand architecture restructure. The company also announced it had appointed ISKUS Health to be it’s distribution partner in the UK and Ireland. At the same time the company launched the medical and non medical brands online across a number of ecommerce platforms and marketplaces.
Donlon was named Laureate for Europe in the Cartier Women’s Initiative Awards which awards female entrepreneurs whose business’s have a social impact either on people or the planet.
Theya Healthcare which has raised just under €3 million in investment closed their latest round during the Covid crisis. Their latest investors are The University of Vermont’s Health Network venture arm. This is an important strategic partnership for Theya Healthcare in the US as operations expand into this market over the next two years.
Theya Healthcare is an Irish company and is a member of Guaranteed Irish.